Americans need electricity and hot water in their homes. By using the sun’s energy, homeowners and businesses can generate a substantial percentage of their electricity (solar PV) and hot water (solar domestic hot water) without producing carbon dioxide emissions. Investing in either solar technology can be profitable in many locations (with the help of generous utility and government rebate and tax incentive programs).
However, the U.S. solar photovoltaic (PV) industry currently dwarfs the solar (thermal) water heater industry, despite the fact that solar (thermal) water heaters provide a substantially more profitable investment (shorter payback, higher return-on-investment), require less roof space, and require about 1/3 of the upfront cost as compared to solar PV. The massive uptake of solar PV in the residential sector over the past few years, and the third-party financing options that have promoted this growth, have not been materialized in the solar hot water heating industry.
What factors explain the disconnect between favorable economics and comparatively low levels of market activity in the solar domestic hot water heating industry?




